Hospital Coaching
Deep Dive Programs
Focused improvement in just three months
Resources and expertise where you need them most.
Whether you’re navigating record growth, feeling stretched thin, or simply know your hospital has untapped potential, our Deep Dive Programs drive improvement to areas where you and your team know you can do more.
Each Deep Dive Program is a three-month track designed to create focused, measurable momentum in the areas that matter most. From inventory management and marketing, to developing medical protocols and delivering an exceptional client experience, we’ll direct resources and expertise where you need them most.
With a team of coaches who bring real-world experience across hospital ownership, operations, medicine, marketing, and client service, we match your needs with the right expertise to move the needle. From tightening inventory systems and refining pricing strategies to elevating your client experience or building consistent medical protocols, we deliver the kind of tailored support that creates lasting impact—fast.
For more information about Deep Dive Coaching, click here to start a conversation.
With every Deep Dive Coaching track, you can expect
Regular meetings with a designated coach
Tailored action plan
Metric tracking + goal setting
Routine status updates
Personalized maintenence plan
Deep Dive Coaching Tracks
We know that it can be difficult finding the time to work on your business while also working in your business. We’ve carefully built each of our Deep Dive Coaching tracks to drive successful improvements in record time, so you can see big impacts that echo through the rest of the hospital without losing momentum in your day-to-day.
Browse our available tracks below, or reach out to explore a custom track that’s tailored to your hospital’s specific needs.
Fee Analysis
Client Experience
Inventory Management
Marketing Strategy
Scribing Program
Medical Protocols
Dentistry Program
Preventive Care Plans
Fee Analysis Deep Dive Track
Does your hospital struggle with implementing and communicating changes to fees? It can be difficult, but it is essential to achieving healthy, sustainable profitability. Routinely analyzing and adjusting fees ensures your hospital and team are protected when the cost of doing business goes up.
Blue Heron Consulting’s Fee Analysis Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Evaluation of hospital’s financial standing
- Analysis of all service and inventory fees
- Recommendations based on industry standard and market support
- Communicating value to clients
- Impact monitoring of fee changes
Client Experience Deep Dive Track
From online engagement to personalized connection during a visit, how a client feels is critical to their loyalty and future care of their pet. Providing an informative, thoughtful, and customized client experience ensures that every client will be your biggest advocate.
Blue Heron Consulting’s Client Experience Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Audit current measures with hospital’s core values, mission, and purpose in mind
- Enhance touchpoints and create client feedback, referral, and loyalty programs
- Develop standards for top-notch client experience in all areas of the hospital
Inventory Management Deep Dive Track
Inventory is often one of a hospital’s largest expenses and, according to a VHMA survey, 95% of practices report their inventory management system needs to be improved. An inventory management program will contain costs, reduce shrinkage, and ensure products are always on the shelf.
Blue Heron Consulting’s Inventory Management Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Assessment and analysis of current inventory of prescription drugs, OTC products, and food
- Creation of inventory management procedures
- Training a hospital inventory manager, including topics like regular and seasonal reordering, counts, storage systems and tracking COGS
Marketing Strategy Deep Dive Track
Many hospitals think they need to be all things to all people. Having a robust marketing plan strengthens your brand and markets your hospital to clients who align with your Why. It will also improve team satisfaction, increase client recruitment, and play a significant role in sustainable profitability.
Blue Heron Consulting’s Marketing Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Internal and external review of hospital’s brand
- Analysis of market presence and target audience
- Audit of current marketing strategies
- Development of marketing strategy tailored to hospital goals and audience
Scribing Program Deep Dive Track
Are you and other DVMs stretched to meet all client and patient needs while maintaining proper medical records? A scribe program can empower your staff to facilitate and free time for your doctors to see more patients.
Blue Heron Consulting’s Scribing Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features key areas of staff training, such as:
- Taking and communicating patient history, exam findings, and treatments
- Discussing preventive care needs and delivering treatment plans
- Properly deciphering medical records
- Forward booking and checking out clients
Medical Protocols Deep Dive Track
Does your staff struggle with consistency when communicating the best medical solutions for patients? Developing medical protocols ensures consistent messaging and quality of care for your patients.
Blue Heron Consulting’s Medical Protocols Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Development of tiered diagnostic and treatment approaches for acute and chronic disorders, as well as common medical scenarios your hospital regularly sees
- Rule-out lists and minimum databases
- Reflection of your definition of best medicine
Dentistry Program Deep Dive Track
Eighty percent of all patients coming into a hospital need dental services. Dentistry is an integral part of best medicine for companion animals and a key component to elevating the care you provide to your patients.
Blue Heron Consulting’s Dentistry Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Fee analysis of dental services offered
- Analysis of hospital’s dental equipment
- Team education and training
- Educating and marketing to clients
- Strategies for optimal scheduling
- Monitoring client compliance
Preventive Care Plans Deep Dive Track
Are your clients concerned about healthcare costs for their pet? Offering preventive care plans allow you to provide best medicine for your patients and budgeting options for your clients.
Blue Heron Consulting’s Preventive Care Deep Dive is a hands-on, personalized solution designed to be implemented over three months, and features:
- Choosing the right plan(s) for your hospital
- Building a comprehensive plan that offers elevated and accessible care
- Creating a fee and payment structure
- Educating and training staff on implementation
- Marketing your plan to clients
From To-Do to Done.
Imagine what it would feel like to cross that overwhelming project off your list. You know the one: it’s been lingering for months, weighing on your team and slowing your progress. You know a change needs to happen, but there’s not enough time in the day – or bandwidth from your team – to brainstorm all the ideas, put every step into action, and actually measure if it’s working. Picture your inventory system running smoothly, your pricing dialed in, your client experience finally matching the care you deliver.
That growing to-do list? Managed. That pain point you’ve been avoiding? Handled. Your hospital? Driving forward with expert support and a plan that actually works. Let’s take one focused step forward – together.
BHC has drastically improved our quality in every aspect imaginable.
It wasn’t just a “Here’s what you can do and now it’s yours to deal with.” It was “Here’s what we can do together”.
I’ve had the pleasure of working with Blue Heron Consulting on coaching focused on improving our compliance with forward booking. I was impressed not only by their depth of expertise but also by their personable and approachable style. Even after, the quality of support remained exceptional. It’s rare to find a consulting group that pairs such high-level insight with genuine care for their clients’ long-term success.
We had absolutely no preexisting infrastructure (protocols, HR, code of conduct, etc.). One piece at a time, Blue Heron was there to assist, coach and lift us all up as we progress forward into a business practice with order. I have no doubt, that without Blue Heron, I would not only have failed in this venture, but the team that exists today would have as well. Instead, we are growing into a practice that I am honored to be a part of.
Out of all the groups or people that we talked to, Blue Heron is the only one in which we have seen as significant of a change and one that did justify the expense.
As a new practice that has been open just under 3 years, there is so much that is not told to you. With the help of Blue Heron, we have grown in so many ways in the hospital. Over the last year, we helped my hospital grow from decreasing my COGS, learning to address financials and more of the business side of the veterinary field, adding on new doctors and staff, addressing prices and slowly combing through my hospital to see where we may make improvement to provide not only quality medicine to my clients, but a nice work/life balance with my staff and for my owner. I do not think we could be where we are today and continue down this road without the help of everyone at Blue Heron Consulting.
I want to thank you for helping me have the courage to do the right thing, best medicine for every patient, every time. It is what the clients want. I am so grateful for your coaching and helping us implement a new strategy.
