Privacy Policy

Your privacy matters to us. This Privacy Policy outlines how Blue Heron Consulting collects, uses, and protects the information you share with us, as well as the choices you have when it comes to communication and data use.

Privacy Policy

Effective Date: February 6, 2026

Blue Heron Consulting (“BHC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, https://bhcteam.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

Information We Collect

We collect only the information you voluntarily provide to us. This may include:

  • First name
  • Last name
  • Hospital or practice name (when provided)
  • Email address
  • Phone number

If you choose to opt in to SMS text messages, we will also collect and store your consent to receive text communications.

We do not collect sensitive personal information, payment information, or login credentials through our website.

How We Use Your Information

We use the information you provide solely for the following purposes:

  • To communicate with you about our services, resources, and offerings
  • To send marketing or educational emails related to Blue Heron Consulting
  • To communicate about appointments, consultations, or inquiries via email or phone
  • To send SMS text messages if you have explicitly opted in

We do not use your information for advertising purposes, behavioral tracking, or data profiling.

If you choose to register for a virtual or in-person event that is co-hosted, sponsored by, or presented in partnership with a trusted third-party industry partner, we may share your registration information with that partner for event-related purposes.

Hiring Services & Candidate Communications

Our Hiring Services team uses Gem to support candidate sourcing, outreach, and tracking throughout the hiring process. If you engage with us as a job candidate or prospective candidate, your contact information may be processed through Gem for purposes including:

  • Candidate sourcing
  • Candidate outreach via email, phone, or text
  • Tracking communication and progress throughout the hiring process

We use Gem solely for recruitment-related communication and tracking. We do not use candidate information for unrelated marketing purposes.

Gem Privacy Policy: https://www.gem.com/compliance/privacy

Email Communications

We use Flodesk as our marketing email platform. When you provide your email address, your information may be transferred to and processed by Flodesk in accordance with their Privacy Policy.

You may opt out of marketing emails at any time by using the unsubscribe link included in our emails. Opting out of marketing emails will not prevent us from contacting you regarding appointments or direct inquiries you have initiated.

Flodesk Privacy Policy: https://flodesk.com/legal/privacy-policy

SMS Text Messaging

If you choose to opt in to SMS communications, we may send you text messages related to scheduling, reminders, or relevant updates about our services.

  • SMS participation is optional
  • Message and data rates may apply
  • You may opt out at any time by following the instructions provided in the text message

We do not share your phone number with third parties for their marketing purposes.

How We Share Information

We do not sell, rent, or trade your personal information.

We may share your information only with trusted service providers who help us operate our business and communications (such as email or scheduling platforms), and only to the extent necessary for them to perform those services on our behalf.

Website Purpose and Audience

Our website is intended for veterinary professionals and business stakeholders. It is not directed to children, and we do not knowingly collect personal information from individuals under the age of 18.

If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Cookies and Tracking

We use Google Analytics to understand general website usage trends, such as where our website traffic comes from and how long visitors stay on certain pages. This helps us improve the performance, content, and user experience of our Site.

Google Analytics collects information such as:

  • Pages visited
  • Time spent on pages
  • General geographic region
  • Device and browser type
  • Referral sources (e.g., search engines or direct visits)

This information is collected in aggregate form and does not identify individual users. We do not use Google Analytics for advertising, remarketing, or behavioral profiling.

You can learn more about how Google collects and processes data by visiting: https://policies.google.com/privacy

If you prefer, you can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

In addition to Google Analytics, our website may use standard functional or performance cookies provided by our website hosting platform or embedded tools to ensure the Site operates properly. These cookies are used for essential functionality, security, and basic performance monitoring. We do not use advertising cookies, third-party behavioral tracking cookies, or cross-site tracking technologies.

Data Security

We take reasonable administrative and technical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Users in the United States

Our services are offered to users across all 50 U.S. states. By using our website, you consent to the collection and use of your information in accordance with this Privacy Policy and applicable U.S. laws.

Your Rights and Choices

You have the right to:

  • Request access to the personal information we have about you
  • Request corrections or updates to your information
  • Opt out of marketing emails at any time
  • Withdraw SMS consent at any time

To make a request, please contact us using the information below.

Additional Privacy Rights for California Residents

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), including the right to:

  • Request access to the personal information we have collected about you
  • Request deletion of your personal information, subject to certain exceptions
  • Request correction of inaccurate personal information
  • Know whether your personal information is sold or shared

Blue Heron Consulting does not sell or share personal information for advertising or cross-context behavioral marketing purposes.

To exercise your rights, please contact us at info@bhcteam.com. We may take reasonable steps to verify your identity before responding to your request.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact:

Blue Heron Consulting
Website: https://bhcteam.com
Email: info@bhcteam.com

By using our website, you acknowledge that you have read and understood this Privacy Policy.