Start-Ups & Acquisitions
Feasibility Study
Start your veterinary practice with confidence
Take the guesswork out of practice ownership.
Every great veterinary practice starts with a dream—yours might be opening your first hospital or taking an existing clinic to the next level. But between the excitement of that vision and the reality of making it happen lies a maze of questions: Can I afford this? Will my community support me? How soon will I see success?
Starting or expanding a veterinary practice is a major decision, filled with questions about costs, market demand, and profitability. Our Feasibility Study simplifies that journey and empowers you to move forward with confidence.
Whether you’re a first-time owner exploring possibilities or an established practice looking to grow, we pair personalized insights with one-on-one coaching and data-driven guidance so you can make informed decisions. With an in-depth market analysis, thought-out business plan, financial projections, and local compensation analysis, you’ll gain a comprehensive understanding of your competitive landscape and financial outlook before you make the leap.
For more information about our Feasibility Study, Schedule a Conversation.

A Smart Start to Practice Ownership
For first-time owners, it’s the reassurance that your dream isn’t just possible, but also sustainable. For established practices, it’s the confidence to grow without stepping into the unknown. Our Feasibility Study helps practice owners form the foundation for confident decisions, smoother financing, and a plan you can believe in.
Each component of our Feasibility Study is valuable on its own, but together they create a complete picture of your practice’s potential. You’ll walk away not only with data, but with a comprehensive understanding of how your vision fits into the market, how to lead it successfully, and what it needs to sustain.
Our Feasibility Study features:
Business Plan
A strong business plan is more than a document—it’s the blueprint for your success. We’ll translate your vision into a clear, strategic roadmap that communicates not only what you want to build, but how you’ll make it a reality. This plan is designed to win support from lenders and investors while serving as your own guiding document as you move from concept to opening day and beyond.
Financial Projections
Numbers tell a powerful story. Our detailed financial projections provide month-to-month forecasts for revenue, expenses, and cash flow. With these insights, you’ll see when profitability is likely to be achieved, where potential risks lie, and how to keep your finances healthy long-term. These projections transform uncertainty into a clear, data-backed outlook for your practice’s financial future.
Pet Market Analysis
No two markets are alike. Our Pet Market Analysis goes beyond basic demographics to uncover the unique dynamics of your area, including current pet ownership trends, competitive landscape, and growth opportunities. These insights help you identify the best location, tailor your services, and position your practice where it’s needed most so you’re not left wondering if your community has the capacity to support your dream.
Compensation Analysis
Your team is the heart of your hospital, and attracting the right people starts with knowing what they’re worth. Our Compensation Analysis examines local salary and wage trends, giving you the tools to offer competitive pay that not only brings great candidates through the door but keeps them thriving alongside you. This data ensures your compensation strategy supports both recruitment and retention—critical for building a stable, engaged workforce.
Why a Feasibility Study Matters
Big decisions come with big questions. These aren’t just numbers on a spreadsheet; they’re the doubts that keep practice owners up at night. Our Feasibility Study is built to not just answer them, but paint the full picture. You’ll see if the timing is right, how to secure funding, where to open, and how to build a team that stays with you. You’ll also gain clarity on how to stand out from competitors and attract the clients who will make your practice thrive.
Blue Heron Consulting helps practice owners find peace of mind where common worries linger.
- Can I afford this, and how can I secure funding?
- Is there enough demand in my area to support my practice?
- How will I find, hire, and retain qualified staff?
- Where should I open, and what legal steps are needed?
- When will I become profitable, and can I maintain work-life balance?
- How can I stand out from competitors and attract clients?
- What should I pay myself, and when can I take home a paycheck?
- How do I create a business plan that lenders will support?
- What expenses should I expect in the first year—and beyond?
- How do I set my prices to be competitive yet profitable?
- Which location offers the best long-term potential for growth?
- What services are most in demand in my market?
- How can I position my practice to fill an unmet need in the community?
- What compensation packages will attract top talent?
- How can I build a strong, loyal client base quickly?
- How do I ensure this practice supports my long-term career and life goals?
- How soon can I realistically expect to expand services or locations?
- What renovations or equipment investments will give me the best return?
- What’s the smartest way to finance an expansion while protecting cash flow?
- How do I know if my current facility can handle the growth I’m planning?
- How can I introduce new services without disrupting current operations?
Most importantly, you won’t have to navigate it alone. With one-on-one coaching and data-driven insights, we stand beside you at every turn—helping you move forward with confidence, clarity, and a plan that feels achievable.
At Blue Heron Consulting, guiding practice owners isn’t just what we do—it’s what we’re known for. As the nation’s leading veterinary consulting team, our experience spans every corner of the industry, allowing us to anticipate challenges, uncover opportunities, and tailor solutions to your unique vision. When you partner with us, you’re not just getting a report—you’re gaining a proven ally who knows what success looks like and how to help you get there.
Building the Future of Your Practice Starts Here
Imagine planning your next move with certainty instead of second-guessing. You see the opportunities clearly, understand the numbers behind your vision, and know exactly how to bring it to life. Every decision feels grounded, every challenge more manageable, because you’ve built a foundation you trust.
With Blue Heron Consulting in your corner, you gain a partner who’s helped countless veterinarians turn possibilities into thriving realities. We’ll help you navigate the unknowns, avoid costly missteps, and move toward your goals with a plan that works.
You don’t have to take this leap alone. Let’s shape the future of your practice—together.
You have been instrumental in ensuring a smooth startup for us, and we will forever be grateful for your time and endless advice in pointing us in the right direction. We truly feel as though we were saved from a lot of pitfalls that most new owners succumb to, and with you on our speed dial we hopefully save ourselves a lot of time and money! All is well here; the business is BOOMING!
They were wonderful to have alongside because I have never done this before. I’ve never purchased a practice. Having someone who had experience with everything, from establishing our new LLC to the purchase agreements, all of that was very helpful for me; especially since I was a full-time practicing veterinarian. It would have taken me an extremely long time to figure out on my own.
Before using Blue Heron, I had no idea where to start, totally floating. I decided to use Blue Heron because of their accessibility and friendliness. They really made me feel like I had an ally in the purchasing process. Since working with my coach, I was able to purchase my clinic in record time, with relatively few hiccups. If anyone is on the fence in considering hiring a coach, I feel it is a worthy investment.
I am so grateful to have found Blue Heron. Kate Crumley, Medical and Startup Coach, was an invaluable resource and advisor to me as I explored the idea of opening my own practice. She was quick to offer not only her own personal insight from years of practice ownership, but also surfaced the latest trends and data from industry-leading organizations that helped inform my decision-making process. Kate also added value by connecting me with her vast network, both inside and outside of the Blue Heron team. Whether it was providing templates or feedback, discussing adjustments to budget or processes, or her general optimism, encouragement, and support, the return on investment Kate and the Blue Heron team delivered was exceptional. I would recommend them to anyone who is looking to take their practice to the next level.
The greatest impact BHC has brought is perspective. I feel I have been helped to take a look at the big picture rather than focus on the immediate impacts of the many decisions I have to make.


