Solving the Loyalty Gap: Why Rewards Outperform Discounts
by Kelli Kerwin, CVPM | Blue Heron Consulting In the modern veterinary landscape, the "Good Doctor" model—providing excellent care and assuming clients will stay—is facing a new reality. Research shows that client loyalty is beginning to fade as pet owners become more price-sensitive and digitally savvy. When we reach for the "discount" button to fill our [...]