As the COVID-19 pandemic prompts unprecedented social distancing measures and widespread community closures, solid communication with your clients is vital in a time when access to clinics and normal communication methods are being restricted.

“During this crisis, it’s important that essential veterinary services remain available for clients and animals in need,” says Michael San Filippo, senior media relations specialist for the American Veterinary Medical Association. “However, it’s just as important that veterinarians take steps to protect their patients, clients, and staff from potentially spreading the virus and getting sick.”

The following communication best practices can be employed in your practice throughout the coronavirus pandemic and beyond. Keep in mind that information is continuously evolving, so be sure to communicate with clients when circumstances change.

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