Stith Keiser

My Why: To improve the lives of veterinary professionals. From coaching existing practice owners and aspiring owners, to teaching, to matching up veterinary professionals with the right career opportunity for them, I believe we can mitigate many of the challenges facing our profession through helping our colleagues achieve success, whatever that means to them, in [...]

Jeannie Bellsmith

My Why: To lead with purpose, fostering financial security and an exceptional workplace culture that not only enriches the lives of my team but also elevates the veterinary profession as a whole. Champion Areas: Financial health, profit & loss statements, forecasting, and QuickBooks ____________________________________________________________________________ Jeannie Bellsmith comes to Blue Heron Consulting with over 20 years [...]

Katey Keeton

My Why: My Why is rooted in my passion for helping people and my lifelong love for animals. I thrive in a team environment where collaboration leads to meaningful solutions, and I find great fulfillment in using my strengths in numbers and analytics to create clarity and efficiency. Whether it’s supporting others, improving processes, or [...]

Susan Bradshaw, SHRM-CP, PHR

My Why: To develop, support and lead a team and team culture that values the experience, wellbeing and performance of our team so we can work together to improve the veterinary profession. Champion Areas: Employee relations, legal aspects of employment and compliance, benefits design and administration, people and business alignment ____________________________________________________________________________ Susan was born and [...]

Cassidy Matano, M.Ed

My Why: When it comes to veterinary professionals and their brands, my purpose is to create, connect, and empower. I am driven by a passion for innovation, creativity, and impact. Whether through a focus on strategic marketing, brand development, or customer journey, I aim to bring clarity, inspiration, and creativity to every project. Champion Areas: [...]

Shelby Johnson

My Why: I’m passionate about building connections and creating impactful content that supports veterinary professionals in their mission to care for animals. By blending creativity with a commitment to excellence, I aim to inspire and empower others through meaningful storytelling and engagement. Champion Areas: Content creation, storytelling, relationship building, collaboration, event promotion, and marketing support [...]

Shelby Davis

My Why: My Why stems from a deep passion for fostering growth and connection within the veterinary industry. As a CE Manager and advocate for client relationships, I am driven by the opportunity to empower professionals through education and support, while building trust-based partnerships that make a lasting impact. Champion Areas: Communication, relationship building ____________________________________________________________________________ [...]

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