Stith Keiser

My Why: To improve the lives of veterinary professionals. From coaching existing practice owners and aspiring owners, to teaching, to matching up veterinary professionals with the right career opportunity for them, I believe we can mitigate many of the challenges facing our profession through helping our colleagues achieve success, whatever that means to them, in [...]

Jeannie Bellsmith

My Why: To lead with purpose, fostering financial security and an exceptional workplace culture that not only enriches the lives of my team but also elevates the veterinary profession as a whole. Champion Areas: Financial health, profit & loss statements, forecasting, and QuickBooks ____________________________________________________________________________ Jeannie Bellsmith brings more than 20 years of experience in ownership, [...]

Susan Bradshaw, SHRM-CP, PHR

My Why: To develop, support and lead a team and team culture that values the experience, wellbeing and performance of our team so we can work together to improve the veterinary profession. Champion Areas: Employee relations, legal aspects of employment and compliance, benefits design and administration, people and business alignment ____________________________________________________________________________ Susan was born and [...]

Cassidy Matano, M.Ed

My Why: When it comes to veterinary professionals and their brands, my purpose is to create, connect, and empower. I am driven by a passion for innovation, creativity, and impact. Whether through a focus on strategic marketing, brand development, or customer journey, I aim to bring clarity, inspiration, and creativity to every project. Champion Areas: [...]

Shelby Johnson

My Why: I’m passionate about building connections and creating impactful content that supports veterinary professionals in their mission to care for animals. By blending creativity with a commitment to excellence, I aim to inspire and empower others through meaningful storytelling and engagement. Champion Areas: Content creation, storytelling, relationship building, collaboration, event promotion, and marketing support [...]

Stacy Gentry

My Why: To empower those in the veterinary field by sharing knowledge and guidance, making their path smoother and more fulfilling. By supporting them, I contribute to ensuring every animal receives the care they deserve. Champion Areas: Operations, hospital flow, communication, and culture ____________________________________________________________________________ Stacy Gentry joins the Blue Heron Consulting team with over twenty [...]

Shelby Davis

My Why: My Why stems from a deep passion for fostering growth and connection within the veterinary industry. As a CE Manager and advocate for client relationships, I am driven by the opportunity to empower professionals through education and support, while building trust-based partnerships that make a lasting impact. Champion Areas: Communication, relationship building ____________________________________________________________________________ [...]

Kate Crumley, MS, DVM

My Why: Improving the world around me through my love of animals, medicine, and problem solving. Champion Areas: Starting and running a practice, medicine, surgery, and dentistry case reviews, invoicing and client communication challenges, clinical approach to profit and loss statements and financial management, tackling difficult conversations ____________________________________________________________________________ Dr. Kate Crumley brings decades of experience [...]

Anita Dennison, MS, DVM

My Why: To better veterinary medicine and agriculture for the next generation. Champion Areas: Internal medicine (large- and small-animal), teaching, implementing new medical techniques or pharmaceuticals, connecting previous generations of veterinary medicine to new ones ____________________________________________________________________________ Dr. Anita Dennison comes to Blue Heron Consulting as a Medial Team Coach, following a period of relief veterinarian [...]

Dustin Pulliam, DVM, MBA

My Why: Rooted in faith and a passion for people, I strive to cultivate strong, mission-driven veterinary teams. Through leadership, communication, and operational excellence,  empowering professionals to serve with integrity, collaboration, and purpose. Champion Areas: Leadership, multi-unit operations, innovation, executive coaching ____________________________________________________________________________ Dustin Pulliam, DVM, MBA, is a dedicated veterinary professional with a passion for [...]

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