Stith Keiser

My Why: To improve the lives of veterinary professionals. From coaching existing practice owners and aspiring owners, to teaching, to matching up veterinary professionals with the right career opportunity for them, I believe we can mitigate many of the challenges facing our profession through helping our colleagues achieve success, whatever that means to them, in [...]

Jeannie Bellsmith

My Why: To lead with purpose, fostering financial security and an exceptional workplace culture that not only enriches the lives of my team but also elevates the veterinary profession as a whole. Champion Areas: Financial health, profit & loss statements, forecasting, and QuickBooks ____________________________________________________________________________ Jeannie Bellsmith comes to Blue Heron Consulting with over 20 years [...]

Katey Keeton

My Why: My Why is rooted in my passion for helping people and my lifelong love for animals. I thrive in a team environment where collaboration leads to meaningful solutions, and I find great fulfillment in using my strengths in numbers and analytics to create clarity and efficiency. Whether it’s supporting others, improving processes, or [...]

Susan Bradshaw, SHRM-CP, PHR

My Why: To develop, support and lead a team and team culture that values the experience, wellbeing and performance of our team so we can work together to improve the veterinary profession. Champion Areas: Employee relations, legal aspects of employment and compliance, benefits design and administration, people and business alignment ____________________________________________________________________________ Susan was born and [...]

Cassidy Matano, M.Ed

My Why: When it comes to veterinary professionals and their brands, my purpose is to create, connect, and empower. I am driven by a passion for innovation, creativity, and impact. Whether through a focus on strategic marketing, brand development, or customer journey, I aim to bring clarity, inspiration, and creativity to every project. Champion Areas: [...]

Shelby Johnson

My Why: I’m passionate about building connections and creating impactful content that supports veterinary professionals in their mission to care for animals. By blending creativity with a commitment to excellence, I aim to inspire and empower others through meaningful storytelling and engagement. Champion Areas: Content creation, storytelling, relationship building, collaboration, event promotion, and marketing support [...]

Nickolas Biermaier

My Why: My Why is to provide opportunities for business owners and managers that they never believed could be possible. Hard work, flexibility, and trust build these possibilities. Champion Areas: Relationship building, team trust, and hospital transitions ____________________________________________________________________________ Nick was introduced to veterinary medicine as his wife, Taylor, was going through veterinary school and using [...]

Shelby Davis

My Why: My Why stems from a deep passion for fostering growth and connection within the veterinary industry. As a CE Manager and advocate for client relationships, I am driven by the opportunity to empower professionals through education and support, while building trust-based partnerships that make a lasting impact. Champion Areas: Communication, relationship building ____________________________________________________________________________ [...]

Kate Crumley, MS, DVM

My Why: Improving the world around me through my love of animals, medicine, and problem solving. Champion Areas: Starting and running a practice, medicine, surgery, and dentistry case reviews, invoicing and client communication challenges, clinical approach to profit and loss statements and financial management, tackling difficult conversations ____________________________________________________________________________ Dr. Kate Crumley brings decades of experience [...]

Kelli Kerwin, CVPM

My Why: I believe enthusiastic, empowered individuals build exceptional veterinary teams. My mission is to equip professionals with the tools and knowledge to excel, fostering collaborative cultures where veterinary careers flourish and patient care soars. Champion Areas: Practice management, leadership, team development, culture, non-DVM ownership, process optimization, and RACE-approved speaking ____________________________________________________________________________ Kelli Kerwin’s early experience [...]

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