About Blue Heron Consulting

Blue Heron Consulting is the nation’s leading veterinary consulting team. With a mission to improve the lives of veterinary professionals, they provide veterinary-specific solutions to practice owners, veterinarians, managers, industry leaders, and their teams. At their core is an experienced team that works to amplify strengths, elevate care, remove workflow gaps, create a culture of leadership, and promote sustainable profitability – all while keeping your definition of success at the center of everything they do.

Compensation by Design: Building a Pay Structure That Supports Your Hospital’s Culture

by Bobbie Stout | Blue Heron Consulting Understanding Veterinary Compensation Models (Without the Headache) Veterinary compensation models can sound complicated at first. Terms like ProSal, production, and negative accrual can make even experienced veterinarians pause for a second. But once you break them down, they’re actually pretty straightforward. Whether you're a practice owner designing pay [...]

Solving the Loyalty Gap: Why Rewards Outperform Discounts

by Kelli Kerwin, CVPM | Blue Heron Consulting In the modern veterinary landscape, the "Good Doctor" model—providing excellent care and assuming clients will stay—is facing a new reality. Research shows that client loyalty is beginning to fade as pet owners become more price-sensitive and digitally savvy. When we reach for the "discount" button to fill our [...]

Why Your P&L Doesn’t Match Your Bank Account (and How to Fix It)

by Katey Keeton | Blue Heron Consulting It’s the end of the month, and you finally sit down to review your Profit & Loss statement. At first glance, things look encouraging. Revenue is strong. Expenses seem under control. The bottom line shows a profit. You feel a brief sense of relief—until you open your bank [...]

Career Planning & Goal Setting

by Stith Keiser | Blue Heron Consulting   This article was written for and featured in Clinician's Brief. Career planning encompasses exploring options that range from clinical practice (private or corporate) to academia (research or laboratory) and even to nontraditional entrepreneurial opportunities (laboratory or marketing companies, consulting groups). A clinician may choose to open a [...]

Is Your Practice Culture Stuck in the ’90s? A Panel Discussion on Leadership, Communication, and Management Tactics You Can’t Afford to Ignore

feat. Stith Keiser | Blue Heron Consulting Practice culture isn’t just a buzzword—it’s the heartbeat of your hospital. When leadership styles, communication, or management systems fall behind, the impact shows up everywhere: morale dips, efficiency stalls, and profitability suffers. If you missed our live session, you’re not out of luck. You can still access our [...]

Is Ownership Right for You?

by Stith Keiser | Blue Heron Consulting Watch the webinar here! For many veterinary professionals, practice ownership represents the ultimate goal: more control, more impact, and the potential for greater financial return. But with those rewards come new responsibilities, financial risks, and personal sacrifices. This post explores the key factors to consider if you're wondering [...]

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