My Why: When it comes to veterinary professionals and their brands, my purpose is to create, connect, and empower. I am driven by a passion for innovation, creativity, and impact. Whether through a focus on strategic marketing, brand development, or customer journey, I aim to bring clarity, inspiration, and creativity to every project.
Champion Areas: Marketing strategy, graphic design, and branding
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Cassidy Matano developed a passion for animals and an appreciation of the behind-the-scenes contributions to their care at a young age. A local AAHA accredited veterinary hospital doubled as her school bus stop and her weekday afternoons were spent playing with animals, actively avoiding kennel duty, and observing hospital procedures and client interactions whenever she could.
Her professional career briefly took her away from the industry following her graduation from Centre College and The Pennsylvania State University. Upon graduation, she pursued a career in higher education where she could leverage her expertise in organizational leadership, customer service, project management, marketing, and creative design. After several years serving both public schools and private universities, Cassidy returned to our profession as the Director of Marketing. She enjoys serving our team and clients, especially through brand development, marketing strategy, and creative design.
Cassidy resides on the East Coast with her husband, John and their cat, Wrigley. In her free time she enjoys baseball games, thunderstorms, and trying new recipes.
