featuring Kate Crumley, DVM, MS | Blue Heron Consulting

For many veterinary professionals, owning a practice is a long-held dream. But turning that dream into a sustainable, thriving business requires more than clinical excellence—it calls for strategic planning, financial foresight, and the right guidance along the way.

Owning a veterinary practice is more than a career milestone—it’s a commitment to building something that reflects your vision, values, and goals. Whether you’re launching a start-up or acquiring an existing hospital, success begins with thoughtful planning and the right partners by your side.

Here’s what to consider as you move from dreaming to doing:

Define What You Want to Build

Before you think about location or financing, get clear on your “why.” What kind of practice are you creating? Who do you want to serve? What type of culture will you cultivate? These foundational questions shape every decision ahead—from layout and hiring to branding and client experience.

Know the Market

A great practice in the wrong location is a missed opportunity. Market analysis isn’t just a formality—it’s how you assess local demand, understand the competition, and evaluate whether a specific area supports your long-term goals. Look at population trends, income levels, pet ownership rates, and existing veterinary services. This data helps ensure you’re not just opening a practice—you’re meeting a need.

Choose the Right Space

The real estate process can be one of the most influential—and expensive—parts of your journey. The right partner can help you find a space that aligns with your goals, negotiate favorable lease terms, and identify hidden savings that support your budget. Don’t be afraid to ask questions, push back, or explore multiple options before signing.

Understand Your Numbers

Lenders want to see a vision backed by reality. That means putting together financial projections that reflect expected revenue, payroll, cost of goods sold, rent, and net income for the first few years. Knowing your numbers also helps you answer critical questions:

  • How much do I need to get started?

  • How long until the business supports itself?

  • When can I take a salary?

This is where projections and strategy come together to paint a picture of sustainability.

Build a Business Plan That Works for You

A business plan isn’t just a box to check—it’s a strategic tool. It brings together your market research, operations plan, marketing approach, financial projections, and ownership story into one cohesive document. Done right, it keeps you grounded through uncertainty and focused as you grow.

Map Out a Realistic Timeline

From writing your plan to hiring your first team member, everything takes longer than expected. Start early, and break your journey into phases:

  • Business planning and lender conversations

  • Permits and construction

  • Equipment and marketing

  • Hiring and training

  • Opening day

By mapping out your timeline in advance, you’ll reduce surprises and increase confidence as you progress.

Ready to Begin? Start Here:

  • Clarify your “why”

  • Explore ownership models

  • Begin outlining your business plan

  • Reach out to lenders

  • Start scouting potential locations

You don’t have to do it all at once—but you do have to start.

Whether you’re just beginning to explore ownership or already deep in planning, the right foundation makes all the difference. At Blue Heron Consulting, we partner with future veterinary owners to turn passion into purpose—and purpose into a sustainable, thriving business.

Looking for more resources? Explore upcoming events or schedule a conversation at www.bhcteam.com.